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AHA Heart and Stroke Walk

SERVICES: PHOTOGRAPHY

Role
Photographer

Client
American Heart Association

Focus
Awareness, Event Promotion

Deliverables
110+ photos to use for future marketing

THE CHALLENGE
The American Heart Association (AHA) hosts an annual Heart and Stroke Walk in the Greater Seattle area. At Cheney Stadium, they worked with companies, teams, and individuals to collect donations, which went toward running CPR trainings and research efforts.

AHA needed photographs for their sponsors to prove ROI and participation, and for future marketing and communications materials.

AHA requested shots of:

  • Participating sponsor booths (e.g., MultiCare)
  • Candid shots of walk participants pre-event
  • Speakers on the main stage, including a former KING-5 host
  • The mascot from Cheney Stadium, Rhubarb the reindeer
  • Signage and swag on the field

THE IMPACT
At the end of the event, I delivered the American Heart Association110+ photos to use for future marketing and communication materials.

Lindsey Boisvin is an ad manager whose creativity comes out at night, just like the beloved raccoon. From tourism to manufacturing, her agency, in-house, and startup experiences at companies such as Costco and Alaska Airlines shaped her interest in creative storytelling.

At Paper Raccoon, she creates digital marketing and ad campaigns to drive sales. In her free time, she draws woodland critters, plays Animal Crossing, and naps with her chubby orange tabby cat. She’s based in the Greater Seattle area.

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About Paper Raccoon

Paper Raccoon Marketing is a digital marketing and local advertising consultancy for hire run by Lindsey Boisvin. Paper Raccoon grows businesses through social media, web content, paid advertising, SEO, event photography, and more online services.

Lindsey is based in Washington state, serving nearby cities such as Seattle, Bellevue, Tacoma, Kirkland, Kent, Bellingham, and Redmond, and other major metropolitans across the United States.

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