Build a successful revenue stream with a paid ads expert
Advertising helps scale your B2B or B2C business, gain customer attention, and uncover unrealized revenue.
Paper Raccoon handles the process start to finish so you can reclaim your time, sanity, and schedule.


BOOST YOUR BUSINESS PROFITABILITY
Digital media buying and content creation at an affordable price
Make the most of your budget by investing in an ad manager; stay focused on running your business instead.
As a full-service partner, Paper Raccoon’s advertising packages include:
- Custom media buying strategy backed up by data, research, trends, and historic benchmarks
- Lead generation and sales ads optimized for LinkedIn, Reddit, Meta, and other social media channels
- Copywriting, design, and video editing for organic and paid ads
- Conversion-optimized campaign landing pages or gated materials
- Google Analytics (GA4) and pixel set up to track results, alongside frequent performance updates
10+ YEARS IN AD MANAGEMENT AND CONTENT CREATION
ENGAGE WITH CUSTOMERS WHERE THEY LOVE TO DOOMSCROLL
Invest in an ad manager that delivers clear-cut results
A local startup needed to educate to government officials about their product line through LinkedIn Lead Generation ads. Each qualified lead learned about the startup model through blogs, videos, or a case study before meeting our sales team. The “Pets of Pallet” campaign brought in 55+ qualified leads for under $4K.

Gatekeeping 10+ educational, highly-relevant case studies on LinkedIn created a successful lead gen pipeline for a PNW manufacturing company. We reached government officials such as city managers and mayors. According to our LinkedIn rep, our best-performing case study was $54.86 per lead compared to the industry average of $150 per lead.
PICK A MEDIA BUYING PACKAGE OR BUILD FROM SCRATCH
Services by Paper Raccoon
Curiosity Package
Good for small businesses who want to drive more sales or brand awareness for their B2B or B2C organization.
Includes:
- Strategy guidance and review
- Copywriting for an ad campaign
- Graphic design for 3-9 ads to test
- Ad optimization for 4+ weeks
- Results and recommendations recap
Investment: Starting at $500 per project (not including on-platform budget).
Clever Package
Good companies needing an ad manager to set up and build complex LinkedIn Lead Gen campaigns with active monitoring.
Includes:
- Strategy guidance and review
- Written gated material for lead gen capture
- Copywriting for a lead generation ad campaign
- Graphic design for 3-9 ads to test
- Tracking and form building set up with your team
- Ad optimization for 8+ weeks
- Results and recommendations recap
Investment: Starting at $2,125 per month, or $85 per hour on retainer (not including on-platform budget).
Caffeinated Package
Good for companies who need an ad manager to implement an overarching strategy over multiple months. May includes lead generation, traffic, and/or awareness campaigns.
Includes:
- Strategy guidance and review(s)
- Written gated material for lead gen (if required)
- Copywriting for 3+ ad campaigns
- Graphic design for 18+ ads to test, or a mix of short-form video content
- Tracking set up with your team
- Ad optimization and creative refreshes for 3-6 months
- Results and recommendations recaps
Investment: Starting at $5,500 per month, or $85 per hour on retainer (not including on-platform budget).
À LA CARTE SERVICES, STARTING AT $85 PER HOUR.

Organic Social Media
Strategy, scheduling, content, and analytics.

Photography and Short-Form Video
Services available for the Greater Seattle area.

Content Writing
Blogs, articles, social posts, white papers, newsletters, emails, and web content.

New Websites
Wix, Shopify, WordPress, and Squarespace for small businesses.
CREATING CONTENT TO HELP MEET YOUR GOALS
What's the process with Paper Raccoon?
Build B2C or B2B ad campaigns quickly with an ad management expert trained in digital marketing and multi-media journalism.

Call, Build a Brief, and Sign the Contract
We’ll schedule a Google Meet call to discuss the project goals scope. Then, I’ll send a creative brief and contract for your approval. You’ll review and sign on the dotted line.

Develop a Custom Strategy
After the brief and contract are signed, I’ll brainstorm the strategy for you, which includes channel recommendations, content pillars, targeting criteria, benchmarks based on your budget, and more to support your advertising goals.

Draft Social Content
Using the approved strategy, I’ll create the first draft of all the copy, short-form videos, or static imagery, and wireframe any associated campaign landing pages.

Collect Feedback
I’ll send all content over to you for feedback and revisions. Feel free to get your team involved. Repeat 2-3 times (if needed!).

Launch, Optimize, and Report
After deliverables are approved to launch, I’ll create each campaign in the channel’s ad management system. For at least 4 weeks, I’ll optimize the ads and report out on results, connecting them back to your website and sales data.
Testimonials
Resources for Businesses
Book a Free Consultation Today
Select a time for your free 30-minute consultation, or email me directly at lindsey@paperraccoon.com










