Online purchases, intake appointments, and customer engagement keep your business fueled. But when the team is frazzled and at bandwidth, growth gets left behind.
At Paper Raccoon Marketing, digital marketing projects drive growth and profitability.
Have an idea? Starting from zero? Let’s market your business to its full potential.
RATES START AT $85 PER HOUR
Navigating paid social media can be complex. By partnering with an expert digital marketing consultant, you can get sponsored posts up and running quickly.
Whether you’re starting at the beginning of your advertising journey – like setting up a Facebook page and Meta ads manager account – or you’re deep into campaign planning, we can work together to build high-converting campaigns.
Together we’ll discuss your goals and work backwards to plan your paid media strategy. Demographic targeting, competitor research, and setting a budget are the first puzzle pieces.
We’ll discuss the right channels and ad types, such as LinkedIn Lead Generation, Instagram Reels, Reddit carousels, or TikTok in-feed ads.
At Paper Raccoon, I focus on lead generation, pay-per-click (PPC), and brand awareness ads. Performance tracking is a must. I’ll connect your website to Google Analytics and Google Tag Manager to track performance and room for improvement.
Make paid ads easy with a professional partner.
Website content writers are desperately needed in the age of AI. Brands using AI blend together, sounding the same; organizations who hire professional copywriters stand out.
I’ll work with you to build out your brand voice and messaging strategy, whether we’re writing emails or SEO-friendly website content.
We can optimize campaign web pages, write educational blogs, or ghostwrite on behalf of your leadership team.
Product positioning is equally important. How are you selling your services in an easy-to-understand, concise way? Product page copy matters, especially for ranking in search.
Take your brand to the next level.
The best campaigns are multi-channel. A digital and traditional strategy that blends both verticals can provide beneficial touchpoints for your customer.
While it’s been a rumor for years, traditional channels are far from “dead.” Direct mail, print ads, newsletters, and billboards can make an impact.
As technology shifts, there’s even more ways to advertise than ever before. You’re served ads on streaming services, social media, and music apps. Media buying has never been bigger.
By combining channels like Google Search Ads with retargeting on social and direct mail, you’re hitting different demographics. When you have a universal product – such as a healthcare supplement or food & beverage line, the bigger the audience the better.
Let’s build your media buying strategy together.
Collect photos for your media library to help promote future events and pitch to local media.
There’s no such thing as “too much content.” Newsletters, social channels, and web content all require photos to create authenticity within your brand. Capture special events and business conferences with an affordable photographer and photoeditor.
Available locally in the Greater Seattle area. Learn more or book a photoshoot.
With finite resources, taking on a full-time marketing partner is not always in the cards. As a small business marketing consultant, I help fill in the gaps.
We’ll discuss your goals and content needs in our first conversation. I’ll come up with a comprehensive strategy where I identify the best channels and key messages for your organization.
For example, local real estate agents may need Instagram Reels filmed and edited to promote on-site properties. Dentists may need paid ads on Google Search to rank above competitors. Law firms may need a monthly newsletter to stay top-of-mind for their existing client list.
We’ll figure out what’s best for you and your budget, even if it’s just $500 to start.
You’re into DIY, so you’ve built your website and digital marketing presence for your business by yourself. Or maybe the budget strings are tight. But you’re not sure if you’re hitting your target customers.
Is there site content missing? What’s keeping people from converting? How come you’re only getting B2C leads, not B2B?
With a web content audit, I will take a detailed look at your digital spaces. We’ll identify areas for improvement, such as meeting accessibility standards, optimizing pages for conversions, or tailoring your media kit to meet the needs of reporters. Audits make your digital marketing and web content more efficient (and you can make the changes yourself).
Let’s improve and grow your business.
RECENT WORK
SELECT A PACKAGE OR START FROM SCRATCH
Start your advertising journey. Perfect for businesses who need to boost their revenue and want to try Meta Ads, Google Search Ads, or other channels for the first time.
Includes: Strategy development, basic analytics tracking set up, copywriting, graphic design, and campaign launch and optimization.
Investment
Starting at $1,360 for 4 weeks
(not including ad spend)
Grow your business with multi-channel campaigns. Perfect for small businesses who have different audiences they need to reach, whether via lead generation, retargeting, or brand awareness.
Includes: Strategy development for multiple channels, conversion/analytics tracking set up, copywriting, graphic design and short-form video concepting, campaign launch and optimization, and weekly reports.
Investment
Starting at $3,400 for 4 weeks
(not including ad spend)
Trust a part-time partner to control your company’s growth marketing. Perfect for businesses with larger ad spend who need an expert to manage their acquisition funnel across all digital channels.
Includes: Strategy development, conversion/analytics tracking set up, copywriting for multiple audience segments, white paper and eBook development, graphic design, photography, local short-form video filming and editing, campaign launch and optimization, and frequent reports to leadership.
Investment
Starting at $5,100 for 4 weeks
(not including ad spend)
GET IN FRONT OF CUSTOMERS WHERE THEY LOVE TO DOOMSCROLL
A local startup needed to educate to government officials about their product line through LinkedIn Lead Generation ads. Each qualified lead learned about the startup model through blogs, videos, or a case study before meeting our sales team. The “Pets of Pallet” campaign brought in 55+ qualified leads for under $4K.
Gatekeeping 10+ educational, highly-relevant case studies on LinkedIn created a successful lead gen pipeline for a PNW manufacturing company. We reached government officials such as city managers and mayors. According to our LinkedIn rep, our best-performing case study was $54.86 per lead compared to the industry average of $150 per lead.
CREATING CONTENT TO HELP MEET YOUR GOALS
Keep your ad-hoc projects organized with an hourly consultant, or book out for larger campaigns at a flat rate.
Call, Build a Brief, and Sign the Contract
We’ll schedule a Google Meet call to discuss the project goals scope. Then, I’ll send a creative brief and contract for your approval. You’ll review and sign on the dotted line.
Develop a Custom Strategy
After the brief and contract are signed, I’ll brainstorm the strategy for you, which includes channel recommendations, content pillars, targeting criteria, benchmarks based on your budget, and more to support your goals.
Draft Social Content
Using the approved strategy, I’ll create the first draft of all the copy, short-form videos, or static imagery, and wireframe any associated campaign landing pages.
Collect Feedback
I’ll send all content over to you for feedback and revisions. Feel free to get your team involved. Repeat 2-3 times (if needed!).
Launch, Optimize, and Report
After deliverables are approved to launch, I’ll start building. Videos edited in Adobe Premiere Pro? OK! What about emails in Figma? Sounds good. Then, we’ll launch, optimize, and share results.
The steps to working with me on a digital marketing project are quick and easy.
I work across all industries because I focus on research and learning your business before I develop a custom proposal.
In the past, I’ve worked with clients in:
When you hire a marketing consultant or freelancer, you are working on a limited-term basis to complete specific projects.
Projects can range from a few weeks to a full year.
With Paper Raccoon Marketing, I work as a consultant/freelancer to clearly define deliverables and goals. I am a partner to your business, not an employee. I have the expertise needed to make recommendations and guide strategy.
Unlike a part-time or full-time employee, I do not require:
As an expert, I can either define the deliverables list needed to complete a marketing project, or you can come to me with a list of what you need done.
I work to move your business forward, meet sales goals, and book new appointments.
My work should release stress from your team, not add to it.
I take on projects independently or work as a collaborative partner with your internal team members.
We set deadlines together around both our schedules.
Ad agencies tend to be large teams of both account managers and creatives. Account managers are assigned to specific clients, where they project manage internal creative employees with one specialty, such as designers, public relations experts, videographers, and third-party vendors.
Large ad agencies are more expensive because they hire staff with a huge range of specialties. Agencies also invest in employee benefits, software licenses, equipment purchases, and office space.
Hiring an agency can cost anywhere from $175 to $350+ per hour.
Consultants and freelancers have niche specialties. They are a more affordable choice because they do not have high overhead.
At Paper Raccoon, my rates start at only $85 per hour. My specialties are advertising, copywriting, web content, and photography.
Freelancers are project managers and creatives.
I’m responsible for all pieces of the puzzle with full oversight into your business needs; there’s one clear communication stream.
Freelancers like myself are nimble and address feedback quickly; I manage only one schedule (my own!) and provide expertise without extensive, multi-partner feedback cycles.
Both agencies and freelancers work on ad-hoc and long-term projects.
Select a time for your free 30-minute consultation, or email me directly at lindsey@paperraccoon.com
Paper Raccoon Marketing is a digital marketing and local advertising consultancy for hire run by Lindsey Boisvin. Paper Raccoon grows businesses through social media, web content, paid advertising, SEO, event photography, and more online services.
Lindsey is based in Washington state, serving nearby cities such as Seattle, Bellevue, Tacoma, Kirkland, Kent, Bellingham, and Redmond, and other major metropolitans across the United States.
