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Build a successful revenue stream with a paid ads expert

Advertising helps scale your B2B or B2C business, gain customer attention, and uncover unrealized revenue. 

Paper Raccoon handles the process start to finish so you can reclaim your time, sanity, and schedule. 

Book a Free Consultation
A compilation of different paper textures with marketing charts and icons, with a raccoon wearing a crown.
A screenshot of a LinkedIn Lead Generation ad for Pallet Shelters that states Lindsey "built lead gen ads on LinkedIn and tested creative", "wrote the PDF guide for B2B/B2G acquisition" and "connected LinkedIn data to CRM via Zapier."

BOOST YOUR BUSINESS PROFITABILITY

Digital media buying and content creation at an affordable price

Make the most of your budget by investing in an ad manager; stay focused on running your business instead.

As a full-service partner, Paper Raccoon’s advertising packages include:

  • Custom media buying strategy backed up by data, research, trends, and historic benchmarks
  • Lead generation and sales ads optimized for LinkedIn, Reddit, Meta, and other social media channels
  • Copywriting, design, and video editing for organic and paid ads
  • Conversion-optimized campaign landing pages or gated materials
  • Google Analytics (GA4) and pixel set up to track results, alongside frequent performance updates
10+ YEARS IN AD MANAGEMENT AND CONTENT CREATION

ENGAGE WITH CUSTOMERS WHERE THEY LOVE TO DOOMSCROLL

Invest in an ad manager that delivers clear-cut results

Costco Wholesale needed to sign up new members during a low-volume period. A digital membership campaign on Facebook and Instagram was the perfect fit to sign up military personnel for a special offer. More than 9,700 troops and veterans signed up digitally, and 7,000+ signed up in-warehouse.

A local startup needed to educate to government officials about their product line through LinkedIn Lead Generation ads. Each qualified lead learned about the startup model through blogs, videos, or a case study before meeting our sales team. The “Pets of Pallet” campaign brought in 55+ qualified leads for under $4K.

Two pages of a case study about different Housing Types and Models related to homelessness. The sticky note overlayed on top says, "Beat industry average cost-per-lead by $95."

Gatekeeping 10+ educational, highly-relevant case studies on LinkedIn created a successful lead gen pipeline for a PNW manufacturing company. We reached government officials such as city managers and mayors. According to our LinkedIn rep, our best-performing case study was $54.86 per lead compared to the industry average of $150 per lead.

PICK A MEDIA BUYING PACKAGE OR BUILD FROM SCRATCH

Services by Paper Raccoon

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Curiosity Package

Good for small businesses who want to drive more sales or brand awareness for their B2B or B2C organization.

Includes:

  • Strategy guidance and review
  • Copywriting for an ad campaign
  • Graphic design for 3-9 ads to test
  • Ad optimization for 4+ weeks
  • Results and recommendations recap

Investment: Starting at $500 per project (not including on-platform budget).

A lightbulb icon.

Clever Package

Good companies needing an ad manager to set up and build complex LinkedIn Lead Gen campaigns with active monitoring.

Includes:

  • Strategy guidance and review
  • Written gated material for lead gen capture 
  • Copywriting for a lead generation ad campaign
  • Graphic design for 3-9 ads to test
  • Tracking and form building set up with your team
  • Ad optimization for 8+ weeks
  • Results and recommendations recap

Investment: Starting at $2,125 per month, or $85 per hour on retainer (not including on-platform budget).

Caffeinated Package

Good for companies who need an ad manager to implement an overarching strategy over multiple months. May includes lead generation, traffic, and/or awareness campaigns.

Includes:

  • Strategy guidance and review(s)
  • Written gated material for lead gen (if required)
  • Copywriting for 3+ ad campaigns
  • Graphic design for 18+ ads to test, or a mix of short-form video content
  • Tracking set up with your team
  • Ad optimization and creative refreshes for 3-6 months
  • Results and recommendations recaps

Investment: Starting at $5,500 per month, or $85 per hour on retainer (not including on-platform budget).

À LA CARTE SERVICES, STARTING AT $85 PER HOUR.

Organic Social Media
Strategy, scheduling, content, and analytics.

Doodle of a camera.

Photography and Short-Form Video
Services available for the Greater Seattle area.

Doodle of two paper airplanes.

Content Writing
Blogs, articles, social posts, white papers, newsletters, emails, and web content.

Doodle of a laptop.

New Websites
Wix, Shopify, WordPress, and Squarespace for small businesses.

CREATING CONTENT TO HELP MEET YOUR GOALS

What's the process with Paper Raccoon?

Build B2C or B2B ad campaigns quickly with an ad management expert trained in digital marketing and multi-media journalism.

Book a Free Consultation

Call, Build a Brief, and Sign the Contract
We’ll schedule a Google Meet call to discuss the project goals scope. Then, I’ll send a creative brief and contract for your approval. You’ll review and sign on the dotted line.

Develop a Custom Strategy
After the brief and contract are signed, I’ll brainstorm the strategy for you, which includes channel recommendations, content pillars, targeting criteria, benchmarks based on your budget, and more to support your advertising goals.

Draft Social Content
Using the approved strategy, I’ll create the first draft of all the copy, short-form videos, or static imagery, and wireframe any associated campaign landing pages. 

Collect Feedback
I’ll send all content over to you for feedback and revisions. Feel free to get your team involved. Repeat 2-3 times (if needed!).

Launch, Optimize, and Report
After deliverables are approved to launch, I’ll create each campaign in the channel’s ad management system. For at least 4 weeks, I’ll optimize the ads and report out on results, connecting them back to your website and sales data. 

Testimonials

Lindsey has transformed Pallet’s online marketing campaign into a multi-campaign, measurable and effective lead-generating machine. She has prioritized the relationship between sales and marketing, relying on our feedback to maximize the quality of the leads and to create systems that promote transparency in the lead gen process, allowing us to respond [to prospects] effectively.
Lindsey did an amazing job of capturing the day and she produced beautiful images for us at the American Heart Association. Lindsey's photos came back timely and professionally edited. Her photos were used as a reference for future events, as well as included on ROI documentation for sponsors. We are very grateful for Lindsey's ability to execute in less than ideal weather conditions, without much direction, as well as her ability to deliver professional photos that showcased the heartfelt emotion and enthusiasm of the day. These photos will be treasured for years to come.
For a year, I had the pleasure of collaborating with Lindsey in lead generation campaigns that engaged governmental and nonprofit community partners to address with Pallet unsheltered homelessness across the U.S. Lindsey is one of the most reliable and efficient team members I have worked with. She is excellent at pushing projects forward, facilitating meetings, and keeping everyone accountable to deadlines. Not to mention a quick-witted copywriter.
[Lindsey] has implemented many needed processes for the Loyalty team and much of its success over the last few years can be directly tied to her ability to manage complicated cross-channel campaigns. In my 10 years at Alaska I have executed marketing campaigns for just about every product owner, manager and coordinator at corporate and her skills are unparalleled. If every team had a Lindsey, Alaska would be better for it.

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Book a Free Consultation Today

Select a time for your free 30-minute consultation, or email me directly at lindsey@paperraccoon.com

About Paper Raccoon

Paper Raccoon is an advertising and marketing LLC focused on content creation and social media advertising on LinkedIn, Reddit, and Meta. Lindsey, the owner, is based in Seattle and serves businesses across the United States.

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