The steps to working with me on a digital marketing project are quick and easy.

1. Reach out via email or my website form with your business challenge (e.g. “I need more sales/leads”).
2. We’ll set up a 30-minute meeting to go through a list of questions to identify your main challenges and goals.
3. I’ll build a custom proposal for your project(s), and we’ll meet to go over the proposal. 
4. After your approve the proposal and deliverables you want to receive, I’ll send over a contract, final deliverables list, and invoice via Quickbooks. 
5. Once the dotted line is signed, we’ll kick off the project(s).  

I work across all industries because I focus on research and learning your business before I develop a custom proposal.

In the past, I’ve worked with clients in:

1. Manufacturing (e.g., pipe works, home services)
2. Healthcare and pharmaceuticals
3. Travel and tourism
4. Schools and education
5. Online and in-store retail (e.g., jewelry, home, garden, clothing)
6. Food and beverage

When you hire a marketing consultant or freelancer, you are working on a limited-term basis to complete specific projects.

Projects can range from a few weeks to a full year.

With Paper Raccoon Marketing, I work as a consultant/freelancer to clearly define deliverables and goals. I am a partner to your business, not an employee. I have the expertise needed to make recommendations and guide strategy. 

Unlike a part-time or full-time employee, I do not require:

• Healthcare and benefits such as a 401k
• Paid time off 
• Training and development
• Full-time commitment
• Direct management

As an expert, I can either define the deliverables list needed to complete a marketing project, or you can come to me with a list of what you need done. 

I work to move your business forward, meet sales goals, and book new appointments.

My work should release stress from your team, not add to it.

I take on projects independently or work as a collaborative partner with your internal team members.

We set deadlines together around both our schedules.

Ad agencies tend to be large teams of both account managers and creatives. Account managers are assigned to specific clients, where they project manage internal creative employees with one specialty, such as designers, public relations experts, videographers, and third-party vendors.

Large ad agencies are more expensive because they hire staff with a huge range of specialties. Agencies also invest in employee benefits, software licenses, equipment purchases, and office space.

Hiring an agency can cost anywhere from $175 to $350+ per hour.

Consultants and freelancers have niche specialties. They are a more affordable choice because they do not have high overhead.

At Paper Raccoon, my rates start at only $85 per hour. My specialties are advertising, copywriting, web content, and photography.

Freelancers are project managers and creatives.

I’m responsible for all pieces of the puzzle with full oversight into your business needs; there’s one clear communication stream.

Freelancers like myself are nimble and address feedback quickly; I manage only one schedule (my own!) and provide expertise without extensive, multi-partner feedback cycles.

Both agencies and freelancers work on ad-hoc and long-term projects.