Client
Varm Seder
Platforms
Print Material and Event Tabling
Focus
Collecting email addressing before grand opening
Impact
25+ new email subscribers on the first day
THE CHALLENGE
Varm Seder, a social spa experience in Kenmore, needed print materials designed within 72 business hours.
The Kenmore Oktoberfest was coming up, gathering more than 2,000 people for, “Bavarian tradition and Pacific Northwest charm.”
THE STRATEGY
To help Varm Seder come up with ideas for their booth, I created a recommendations list for them which included:
- Outdoor signage (hanging or A-frame)
- Tent (or frame) with company name on top, clearly visible
- Plain tablecloth (oftentimes covered by people standing)
- Table game, such as Plinko, Spin the Wheel, or bean bag tossing
- Email QR code
- Basic information about the prize bundle
To supplement the booth for “Enter to Win” contest, I created four versions of flyers; they did not have any lifestyle photography available for use.
For the giveaway, we needed a format that:
- Explained the prizes and terms and conditions of the “Enter to Win” competition
- Included the sign-up method, a QR code for signing up for the newsletter
My original list of ideas included:
- Mystery Envelope: Every visitor wins an envelope with a coupon inside. Most win a $25 first-time coupon, and 5-10 people win 3 sessions free.
- Word Search: Create a wordsearch and attach a branded pencil. The word search includes the coupon code with details on the back. Postcard size.
- Bookmark: Keep it simple with a bookmark featuring some business info and the $25 first-time coupon code.
- Mad Libs: Visitors fill out a Mad Libs sheet using a branded pencil. Go on Instagram Live and read the best 2-3, and announce a winner of 3 free sessions. All include a “fold and rip off” section for the $25 first-time coupon.
- iSpy: Work with other booths / companies attending to create an iSpy. Each company uses a unique hole puncher. When returned to your booth, they enter for a chance to win 3 free sessions. All include a “fold and rip off” section for the $25 first-time coupon.
Ultimately due to time constraints, I created a bookmark with a coupon code. Each side of the bookmark was aligned to their brand colors.
THE RESULTS
Varm Seder collected 25+ new emails on the first day during the Oktoberfest Fly Away 5K/10K and Kenmore Air Family Fun Day.
