Paper Raccoon logoFree Consultation

About Paper Raccoon 

Hi, I'm Lindsey. Let's chat. 

Meet the Owner

Paper Raccoon Marketing began so I could help businesses grow when they don’t have the staff or resources to succeed alone. Starting from zero is a challenge that brings out my creative side.

Whether you’re a team of one (like me!) or a team of 15+, we’ll strategize together to drive sales, leads, or traffic – using your insight and my marketing expertise.

Values

Trust and care come first in my professional relationships. When working with clients, I focus on clear communication, delivering on time, and producing collateral I’m proud to show off. I want your job to feel easier now that you’ve got a trusted partner to help. Let’s lighten your load.

10+ Years of Marketing Expertise

Graduating from the University of Washington with a degree in journalism, my career started at a Tacoma ad and public relations agency called JayRay. After learning the ropes of video editing, website building, and social, I saw the perfect opportunity at Costco HQ.

For almost 4 years I wrote and managed ads for Costco’s national social channels; my coworker and I built Costco’s vendor ad-buying program which brings in $52M+ every year.

Looking to make a difference, I joined a startup that builds tiny homes for people experiencing homelessness. As the sole ad strategist, I created multiple B2B and B2G lead generation pipelines for the sales team to land $200K+ contracts.

Moving over to Alaska Airlines, I worked tightly with Bank of America and Alaska’s web engineers to launch new digital experiences to sign up 300K+ fliers annually for the Alaska Visa card.

Now, I help clients grow their business through marketing as the owner of Paper Raccoon LLC.

A paper collage with a clipboard, scrapbook paper, and film strip showing Lindsey's time at Costco, the University of Washington, JayRay Ads and PR, and Alaska Airlines.

Testimonials

For a year, I had the pleasure of collaborating with Lindsey in lead generation campaigns that engaged governmental and nonprofit community partners to address with Pallet unsheltered homelessness across the U.S. Lindsey is one of the most reliable and efficient team members I have worked with. She is excellent at pushing projects forward, facilitating meetings, and keeping everyone accountable to deadlines. Not to mention a quick-witted copywriter.
Lindsey checks in frequently and makes sure her requests are fully realized, all needed assets are available, and requirements and approval processes are clearly defined so the work can be done efficiently. At kickoffs, she delivers comprehensive timelines and outlines deliverables in detail so that expectations are clear at the outset. Her thorough planning eliminates unnecessary back and forth and has allowed me to focus on delivering work as soon as possible.
Lindsey did an amazing job of capturing the day and she produced beautiful images for us at the American Heart Association. Lindsey's photos came back timely and professionally edited. Her photos were used as a reference for future events, as well as included on ROI documentation for sponsors. We are very grateful for Lindsey's ability to execute in less than ideal weather conditions, without much direction, as well as her ability to deliver professional photos that showcased the heartfelt emotion and enthusiasm of the day. These photos will be treasured for years to come.
Lindsey has transformed Pallet’s online marketing campaign into a multi-campaign, measurable and effective lead-generating machine. She has prioritized the relationship between sales and marketing, relying on our feedback to maximize the quality of the leads and to create systems that promote transparency in the lead gen process, allowing us to respond [to prospects] effectively.
Lindsey has been my constant contact for all things related to credit card the past 2 years I've been working at Alaska Airlines as a Visual and Product Designer. Her efficiency, directness and collaboration are traits I rely on as we move through often complicated and nuanced projects within the credit card account work. She's consistency proactive with solving problems, often before I have to address them from a design perspective.
[Lindsey] has implemented many needed processes for the Loyalty team and much of its success over the last few years can be directly tied to her ability to manage complicated cross-channel campaigns. In my 10 years at Alaska I have executed marketing campaigns for just about every product owner, manager and coordinator at corporate and her skills are unparalleled. If every team had a Lindsey, Alaska would be better for it.

Book a Free Consultation Today

Select a time for your free 30-minute consultation, or email me directly at lindsey@paperraccoon.com

About Paper Raccoon

Paper Raccoon is an advertising and marketing LLC focused on content creation and social media advertising on LinkedIn, Reddit, and Meta. Lindsey, the owner, is based in Seattle and serves businesses across the United States.

2026 © Paper Raccoon - All right reserved.