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A supportive little friend: Juan and Pepe

Publication Date
August 3, 2022

Role
Copywriter, Interviewer

Client
Pallet

Use
Lead Generation

If you’re looking for Pepe – a tiny tan chihuahua – you may miss him at first. His favorite place to hide is Juan’s zip-up jacket. Pepe’s tiny head occasionally pokes out, just far enough to get ear scratches and peek around. 

Juan, Pepe’s owner, loves to keep him close for cuddling. The duo first met a few months ago, in a tough time in Juan’s life. 

In 2021, Juan was riding his motorcycle and was struck by another vehicle. He woke up in the hospital with his arm bloodied and skin ripped off. His arm had to be partially amputated, and he was in the hospital for a month to recover. Since then, he’s gone through three surgeries, with more on the way.  

The accident left him unable to work in his former job: construction and demolition.  

As his arm healed and surgeries took place, Juan lived on-and-off with family members – like with his grandfather. But in December 2021, his grandfather passed away, leaving Juan alone without stable housing.  

To cope with the loss, Juan’s mom gave him Pepe. She thought the little chihuahua would help keep his mind off what was going on at the time, and become a supportive friend. Juan temporarily moved in with his mom before realizing it “wasn’t going right.”  

He ended up on the streets, without a job and income due to his injury. In February he tried out mass shelter, but found, “That experience wasn’t that good,” he said. He was surrounded by people in all different circumstances, and was worried someone might mess with Pepe. 

In April, Juan moved into a Pallet shelter village in California. He has a shelter with a lockable door, air conditioning, a bed, and storage for him and Pepe. Juan knows it’s temporary, and looks forward to the future. 

“Eventually I hope to get somewhere more stable,” he said. “If it wasn’t for [the motorcycle] accident, I wouldn’t even be here.” 

Pepe gives him the support he needs to keep going. 

“My life is kind of in shambles right now. [Pepe] gives me hope… I like seeing him when I wake up, when I get back to my room, I know there is someone waiting there for me. It’s not like I’m alone in the world,” Juan said.  “I believe everybody should have a friend to guide them through life – that’s what Pepe does with me sometimes.”

Lindsey Boisvin is an ad manager whose creativity comes out at night, just like the beloved raccoon. From tourism to manufacturing, her agency, in-house, and startup experiences at companies such as Costco and Alaska Airlines shaped her interest in creative storytelling.

At Paper Raccoon, she creates digital marketing and ad campaigns to drive sales. In her free time, she draws woodland critters, plays Animal Crossing, and naps with her chubby orange tabby cat. She’s based in the Greater Seattle area.

About Paper Raccoon

Paper Raccoon Marketing is a digital marketing and local advertising consultancy for hire run by Lindsey Boisvin. Paper Raccoon grows businesses through social media, web content, paid advertising, SEO, event photography, and more online services.

Lindsey is based in Washington state, serving nearby cities such as Seattle, Bellevue, Tacoma, Kirkland, Kent, Bellingham, and Redmond, and other major metropolitans across the United States.

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